Hi. I’m Alexa.
I am a marketing communications expert in Seattle.
My assistant Lando
With over a decade of dedicated expertise in the art of verbal, written, and visual communication, I have honed my skills in effectively managing and promoting brands, navigating media relations, and excelling in crisis communications.
Fueled by an educational background in graphic design, public relations, and advertising, I bring a unique and insightful perspective to every project I undertake.
Work Experience
Evil Geniuses
Marketing Communications Manager
August 2022- November 2023
Responsible for developing and executing marketing, branding, and communications strategies to enhance the visibility and reputation of C-level management, teams, players, tournaments, products, and services. Tasks include crisis communications, creating engaging content, utilizing digital marketing techniques, managing social media platforms, and fostering relationships with influencers and media outlets within the esports community. Coordinated marketing efforts for esports events, explored partnership opportunities and analyzed data to evaluate the impact of marketing and media campaigns.
Perkins&Will
Marketing Coordinator
April 2021 – August 2022
Led the marketing team to ensure brand standards in all collateral, managed public relations for the firm, coordinated events and photography, supported the Business Development team, and implemented new processes. Managed proposals and pursuits for new business, oversaw social media, creative campaigns, and website management.
Ware Malcomb
Marketing & Public Relations
July 2019 – April 2021
Provided marketing and publicity support for 23 offices, the executive team, and strategic business development initiatives. Responsibilities included brand management, creating marketing collateral, coordinating photography, and writing proposals. Media-related tasks encompassed writing press releases, generating and curating content for blogs, social media, and national publication advertisements.
FleishmanHillard
Public Relations Graduate Program
March 2019 – May 2019
Specialized in consumer and technology brands, working with clients such as Amazon Alexa, Prime Video and Vans. Developed strategic campaigns, crafted press releases, conducted interviews, and secured diverse media coverage. Responsibilities encompassed media analysis, compiling media lists, pitching, monitoring social media, and creating content. Coordinated monthly media summaries and press coverage reports.
The Mix, London
Public Relations & Marketing Intern
January 2018 – May 2018
Produced content for social media and blogs, monitored media, and optimized search results. Drafted press releases and organized live streams and events. Collaborated with influencers to coordinate partnerships and strategic initiatives.
Led the design and production team in creating print advertisements and proposal booklets for multi-million dollar commercial properties. Designed and branded offering memorandums and pitches for both domestic and international commercial properties.